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Social Networks, The Monkey Sphere, and Moore’s Law of Human Relationships

Just before Christmas I did an interview with the SF Chronicle for an article titled  Year in Review: Social networks come of age by Benny Evangalista.  Benny and I had a conversation about social networks and how far they have come. In the article he conjectures that social networks are here to stay, as is [...]

The 4 Metrics of User Acquisition and the Customer Bulls Eye

To the outsider it may appear that 100% of Xobni’s engineering effort is focused on the development of our Outlook plugin. Surprisingly, this is far from true.  Anybody who has operated a software company will tell you there is a lot of engineering effort required to turn a product into a business: billing infrastructure, bug [...]

Our 3rd Revenue Line in 4 months

I had to write about tonight’s announcement because it is a little bit nostalgic for me – tonight we launched our Salesforce extension, which is a premium service that connects Xobni (and Outlook) to Salesforce.com
I’m proud of the team for launching three business models in the last 4 months (if you didn’t see the other [...]