I’ve given the talk embedded below at the First Round Capital CEO Summit as well as at the Lean Startup Conference.
The transition from the web to mobile has been dramatic for product development teams and the entrepreneurs that run them. We got comfortable in a web world where we could ship new code 24 hours a day, where analytics was made easy with a few lines of code, and where paid user acquisition channels were well understood. Mobile changed everything.
This presentation contains 10 tricks for how we’ve addressed the first of these problems – rapid development and testing of mobile software. Enjoy!